India Square

Jersey City is home to the largest concentration of the Indian diaspora in the entire Western Hemisphere, with most of the City’s Indian restaurants and businesses located on a portion of Newark Avenue known as India Square. This vibrant area showcases the rich tapestry of South Asian culture and has become a dynamic hub for both residents and visitors. India Square features a dense and eclectic mix of grocery stores, restaurants, temples, shops, and housing opportunities, making it one of the most active pedestrian streets in Jersey City that thrives day and night. It comes alive during the annual Navratri and Holi festivals, transforming Newark Avenue into a joyful thoroughfare filled with music, dance, food, and thousands of people celebrating on the street.

In 2022, the City of Jersey City advanced a project to honor this community by making physical improvements to the built environment that would reflect the culture and beauty of India Square.  Each design element, from street murals to decorative signage, reflects the neighborhood’s identity and the community’s spirit.

The city installed a permanent intersection mural in a style called Rangoli, an ancient Indian art form typically used to celebrate holidays and special occasions. Illuminated gateway signage was also installed featuring the lotus, a significant icon in Indian culture that symbolizes the ability to rise through obstacles with grace and beauty. Curb extensions, planters, and lighting ensure a safe and welcoming atmosphere. Art, culture, community, transportation, planning, and placemaking have helped make India Square a great place.